Eco Coffin Supplier (Press Campaign)

I completed this brief in order to enter the Upstarts Programme organised by ICAD, which I'm participating in at the moment.

THE BRIEF

Task:
1st) To come up with a name for a range of eco coffins.
2nd) To devise a press campaign.

Target:
Everyone who is going to die, the bereaved or people who are simply planning ahead.

Proposition:
The natural end

Insight:
Every time, more people are aware of the way they leave this world and how this will impact on the environment.

Tone of Voice:
Friendly and fun


THE CREATIVE SOLUTION