BanAna Advertising

Eco Coffin Supplier (Press Campaign)

2010-09-17T10:04:00.007+01:00

I completed this brief in order to enter the Upstarts Programme organised by ICAD, which I'm participating in at the moment.

THE BRIEF

Task:
1st) To come up with a name for a range of eco coffins.
2nd) To devise a press campaign.

Target:
Everyone who is going to die, the bereaved or people who are simply planning ahead.

Proposition:
The natural end

Insight:
Every time, more people are aware of the way they leave this world and how this will impact on the environment.

Tone of Voice:
Friendly and fun

THE CREATIVE SOLUTION

KELLOGG'S CRUNCHY NUT (Radio)

2010-08-23T15:33:00.006+01:00

THE BRIEF

Task:
To encourage loyal (and new) consumers to enjoy a bowl of KCNC in the evening time.

Proposition:
Kellogg's Crunchy Nut Cornflakes. The trouble is they taste too good.

Media:
Radio

THE CREATIVE SOLUTION

LASTMINUTE.COM (Ambient Campaign)

2010-08-23T12:15:00.004+01:00

THE BRIEF

Task:
Use ambient media to connect lastminute.com to people's spontaneous use of their free time.

Call to Action:
Communicate the message to do more good stuff at lastminute.com.

Media:
Ambient Campaign

THE CREATIVE SOLUTION

INSTITUTE OF PHYSICS IN IRELAND (Outdoor Campaign)

2010-08-23T11:33:00.011+01:00

THE BRIEF

Task:
To come up with an advertising campaign to sell a career in physics to 16 year olds who are making CAO plans. High achievers who are considering medicine.

Proposition:
For the very brightest, Physics opens up truly fantastic career opportunities.

Media:
Outdoor Campaign

THE CREATIVE SOLUTION

IKEA (TV Ad)

2010-07-23T16:01:00.011+01:00

THE BRIEF

Task:
To inspire a wave of boundless change in people's homes by promoting the new IKEA catalogue.

Tone of Voice:
A friendly rebel: playfully cheeky but accessible to all.

Media:
Open

THE CREATIVE SOLUTION

THE BODY SHOP (Press Campaign)

2010-07-23T15:04:00.008+01:00

THE BRIEF

Task:
To create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.

Tone of Voice:
Look to embrace a more opinionated tone of voice from The Body Shop's past rather than the safe and inclusive point of view of recent years. Maverick, honest, cheeky, challenging, unique.

Media:
Press Campaign

THE CREATIVE SOLUTION

AN GARDA (Press Campaign)

2010-06-28T14:09:00.005+01:00

THE BRIEF

Task:
To substantially widen public understanding of the breadth of work undertaken by the Garda Síochána, improve public perception of the standards and professionalism of the service, highlight the opportunities to become a member of the service and attract excellent applicants from diverse backgrounds to become members.

Proposition:
Join An Garda Síochána and make a difference.

Media:
Press Campaign

THE CREATIVE SOLUTION

PEUGEOT 308 HDI (Two Press Ads)

2010-06-28T13:12:00.003+01:00

THE BRIEF

Target:
25-35 year old males and females.

Proposition:
It holds the world record for the lowest fuel consumption of a production car.

Media:
Two Press Ads

THE CREATIVE SOLUTION